Case Study: California Highway Patrol reduces street racing incidents with JP Marketing

California Highway Patrol reduces street racing incidents by 45% with JP Marketing

The California Highway Patrol (CHP) faced a challenge in combating a rise in illegal street racing and sideshow activities, particularly around the release of a new Fast and Furious film. They partnered with the vendor JP Marketing to develop a public awareness campaign aimed at decreasing speed-related fatalities and injuries.

JP Marketing implemented a strategic campaign timed to the movie premiere, creating impactful messaging like "Thrills That Kill." The solution leveraged media partnerships for extensive reach, resulting in over 115.5 million impressions. The campaign surpassed expectations, achieving a measurable 45% reduction in street racing and sideshow incidents.

California Highway Patrol