Case Study: Bicelo scales automated hotel e-bike rentals with Joyride

Offering a ‘Suite’ Hotel E-Bike Rental Experience with Joyride

Bicelo, a provider of e-bikes to Spain's hospitality industry, faced the challenge of scaling its automated rental service to hundreds of hotels. While they had their own vehicle production, they needed smart software and IoT capabilities to manage bookings, maintenance, and fleet logistics without burdening hotel staff. They turned to the Joyride platform to build their end-to-end service.

By implementing Joyride's shared mobility platform, Bicelo gained a complete solution featuring a branded rider app with digital payments, GPS tracking, and intelligent fleet management tools. This allowed them to offer a hassle-free, plug-and-play amenity to their hotel partners. The results include support for tens of thousands of paid rides, a 95% positive trip rating, and the successful scaling of their service to over 120 private fleets across Europe.

Bicelo

Anders Brusewitz Dahlberg

Co-Founder and CEO