Case Study: SCOOTY connects Canadian riders to transit with Joyride

How SCOOTY connects Canadian cities with micromobility

The customer, SCOOTY, a Canadian micromobility provider, faced the challenge of introducing a shared e-scooter service in a new, highly regulated market. The company needed to win over municipalities and communities, work closely with transit authorities to fill last-mile transportation gaps, and connect with a diverse, multi-lingual population. They partnered with the vendor Joyride for its fleet management and rider app software to power their operations.

Joyride provided the software platform that enabled SCOOTY to deploy and manage its e-scooter fleet. The solution facilitated a successful partnership with GO Transit, helping riders connect to regional public transit. The results were a triumphant first season, a $1 million government grant for transit-integrated mobility, and significant user engagement through Joyride-powered marketing tools that resonated with the local community.

SCOOTY

Shoaib Ahmed

Founder and CEO