Case Study: Moovr achieves revenue growth through in-app advertising and fleet automation with Joyride

Automation and advertising bring for this multimodal fleet

Moovr, a multimodal vehicle-sharing company based in Manila, sought to launch and grow its business by finding a new revenue stream beyond ride rentals. They turned to vendor Joyride for a comprehensive micromobility platform to manage their operations and help them capitalize on their user data through advertising.

Joyride provided a streamlined software platform with a branded rider app, backend analytics, and geofencing tools. This enabled Moovr to successfully sell in-app and on-vehicle advertising, which now accounts for over 25% of their revenue. A single advertising campaign brought in $130,000, funding significant fleet expansion. With Joyride's support, Moovr has scaled its operations, added 100 new scooters, and is planning to expand into new cities and countries.

Moovr

Anna Moncupa

Moovr