Case Study: Reebonz achieves seamless scaling and reduced hosting costs with Joyent Cloud

Reebonz - Customer Case Study

Reebonz is a Singapore-based, members-only private-sales marketplace offering luxury fashion, home goods and experiences across the Asia‑Pacific region, generating over 10 million monthly page views. Rapid growth (about 20% monthly) and massive, concentrated noon‑time traffic spikes caused repeated outages and lost revenue during popular sales events.

Reebonz migrated to the Joyent Cloud, deploying 50+ SmartOS instances and software load balancers with hands-on support for a smooth switchover. Using automatic CPU bursting and on‑the‑fly instance resizing, the site now handles extreme traffic spikes without downtime, improving performance while lowering hosting costs.

Reebonz

Torres Oey

Chief Technology Officer