Case Study: Global Gig Economy Company achieves 45%+ reduction in cost per first shift with Joveo's AI-powered MOJO Pro

Top Gig Platform Achieves 45%+ Reduction in Cost per First Shift with AI-Driven Job Advertising

Global Gig Economy Company, a platform operating in 50+ countries and connecting over two million short‑term workers, faced scaling limits with its incumbent programmatic advertising partner: inaccurate applicant data, no click‑to‑first‑shift funnel tracking, high cost‑per‑first‑shift, and inability to meet rapid ramp‑up needs. To address this, they turned to Joveo and its AI‑powered MOJO Pro programmatic job advertising solution.

Joveo implemented MOJO Pro with server‑to‑server ATS integrations, machine learning, campaign automations, generative AI title/location optimizations, and full‑funnel click‑to‑first‑shift tracking, enabling data‑driven budget allocation and continuous A/B testing. The result: an 83% increase in first shifts, a 42% reduction in cost per sign up, and a 45% reduction in cost per first shift, plus a single source of truth for job advertising and improved ROAS.