Case Study: National Air Carrier increases conversions by 315% with Joveo

National Air Carrier boosts conversions 315% and hits CPA targets with Joveo

The customer, a national air carrier, faced significant challenges in recruiting qualified candidates for ramp agent and cabin crew roles. They struggled with high competition for talent and were unable to meet their target cost-per-application (CPA) with their Google search ads, necessitating a more cost-effective and data-driven recruitment strategy. They partnered with Joveo to utilize its MOJO Social platform for a solution.

Joveo implemented a solution that involved continuous optimization of the airline's keyword strategy, bid fine-tuning, and A/B testing of ad copy. This approach ensured the ads reached the most relevant candidates at an efficient cost while improving engagement. As a result, Joveo helped the airline achieve an 18% better Google CPA and a dramatic 315% increase in their conversion rate.