Case Study: Life Time Inc. achieves scalable job ad reach and streamlined recruitment operations with Joveo

Life Time Scales Job Ad Reach and Simplifies Recruitment Operations

Life Time Inc., a wellness pioneer operating 150+ destinations across the U.S. and Canada, faced an unscalable recruitment process: field teams at individual clubs were manually emailing requests to post jobs, while corporate struggled to manage high-volume hiring for hard-to-fill fitness roles. To scale reach and simplify operations, Life Time partnered with Joveo for a programmatic solution.

Joveo’s programmatic job advertising platform integrated with Life Time’s Workday ATS, adding a simple request form and using job-title optimization and geo-expansion to amplify hard-to-fill roles. The Joveo solution saved hundreds of hours, drove higher traffic and applications for positions like personal trainers, Pilates instructors, and lifeguards, and provided visibility into recruitment KPIs (CPA and click-to-apply) across regions and departments.

Life Time Inc.

Ryan Affolter

Manager