Case Study: Leading US-Based BPO Firm achieves 500+ applications/day and cuts cost-per-applicant by up to 60% with Joveo

Leading US-based BPO Firm Boosts Applicant Volume and Reduces Costs

Leading US-Based BPO Firm, a $4 billion company with nearly 70,000 employees, needed to hire up to 500 remote inbound sales/service advisors and initially sought 100 applications per day on a ~$40,000 monthly budget. After finding high costs per applicant ($25.40) with existing sourcing, the staffing partner turned to Joveo and its programmatic job advertising platform to meet aggressive volume targets without overshooting cost or sacrificing applicant relevance.

Joveo deployed its programmatic job advertising platform (using the MOJO Ad Exchange), expanded job titles via title optimization, and optimized placements and budgets based on down-the-funnel metrics from click to hire. The Joveo-powered campaigns delivered 500+ applications per day within three months, reduced cost per applicant by up to 60% (from $25.40 to as low as $9.10), and increased applicant volume by up to 400%, while enabling scalable, data-driven optimization.