Case Study: HealthTrust Workforce Solutions achieves centralized, real-time recruitment tracking — 23% more applicants and up to 47% lower cost per placement — with Joveo

HealthTrust Tracks All Recruitment Media in One Place

HealthTrust Workforce Solutions, the staffing arm of HCA Healthcare, needed a way to compare performance and cost across all of its talent sources in real time. Prior to working with Joveo they relied on spreadsheets and separate tracking modules, which were slow, error-prone, and prevented valid source-by-source ROI comparisons, so they sought a source‑neutral partner and consolidated platform to manage recruitment media.

Joveo deployed a programmatic job distribution engine and centralized dashboard to manage and track all recruitment advertising across publishers, becoming HealthTrust’s source of truth within a year. Using the Joveo platform, HealthTrust gained click-to-hire visibility, real-time optimization, and improved outcomes — including a 23% increase in applicants during the pandemic, up to a 47% decrease in cost per placement, and significantly reduced time to fill.

HealthTrust Workforce Solutions

Michael Swift

Director, Recruitment Marketing