Case Study: American Financial Services Institution achieves 23% reduction in CPA and global recruitment media-buying consolidation with Joveo's MOJO Pro

Global Financial Institution Consolidates Recruitment Media Buying

American Financial Services Institution, a global bank operating in 10+ countries with more than 5,000 open roles worldwide, faced an overstretched, lean recruitment marketing team that managed manual media buying across many job boards and currencies. The team struggled with time-consuming negotiations, fragmented reporting, invoice reconciliation, no real-time performance comparison or ability to reallocate spend, and a slow vendor onboarding process (four to nine months), so they engaged Joveo and its MOJO Pro programmatic job advertising platform.

Joveo implemented MOJO Pro to consolidate global recruitment media buying into a single, multi-currency platform with a real-time centralized dashboard, faster publisher onboarding, and one monthly invoice. As a result Joveo delivered a 23% year‑on‑year reduction in CPA and a 17% increase in sponsored applications despite a 10% reduction in marketing budgets, enabled real-time reports in any local currency, and simplified operations so the team could focus on strategic initiatives.