Case Study: ShiftX improves product-led growth with journy.io

How experts conduct their PLG (or hybrid SLG-PLG) motion

ShiftX, an Oslo-based process-mapping tool company, transitioned from a sales-led to a product-led growth (PLG) model. Their challenge was a lack of actionable user data from their existing analytics tool, Mixpanel. They struggled to identify which free users had reached a key 'aha' moment, fit their ideal customer profile, and were ready to become paying customers, making it difficult for their sales and service teams to know who to contact and when. They turned to the vendor journy.io for a solution.

Using journy.io, ShiftX connected multiple data sources, including Stripe and Clearbit, to create a centralized view of the customer journey. The platform provided a Kanban board to track user progression, configured signals to automatically identify qualified leads, and enabled seamless handoffs to sales via pre-configured playbooks. This solution provided by journy.io led to deeper customer understanding, improved sales efficiency, and increased customer satisfaction for ShiftX.

ShiftX

Jarand F. Millett

Tech Lead