Case Study: Aikido boosts product-led sales with journy.io

Aikido Security - Customer Case Study

Aikido, a cloud security startup, faced challenges in implementing a hybrid product-led growth and sales-led growth strategy. Their sales and customer success teams could not access or interpret the crucial user behavior data stored in their databases, and they needed a GDPR-compliant solution that wouldn't require significant development resources to integrate.

journy.io provided the solution by combining Aikido's customer data from HubSpot with product usage data. This integration delivered actionable insights and real-time notifications directly into the team's existing tools like HubSpot and Slack. As a result, the sales team gained access to the right data at the right time, enabling them to effectively monitor customer health scores and act on monetization opportunities, thereby closing the gap between customer and product data.

Aikido

Roeland Delrue

Co-Founder & COO