Case Study: Basic Research boosts leads and cuts costs with JourneyTEAM's Microsoft Dynamics 365 CRM

Basic Research - Customer Case Study

Basic Research, a multimillion-dollar retailer in the health and wellness sector, faced significant challenges with customer visibility, cross-channel communication, and inefficient marketing spend. Their siloed systems prevented a unified view of the customer journey, leading to lost sales opportunities. To address this, they partnered with JourneyTEAM for a comprehensive solution.

JourneyTEAM implemented a Microsoft Dynamics 365 CRM system, integrating it with telephony, payment processing, and their ERP. This provided a single data repository and streamlined operations from calls to order fulfillment. The solution delivered substantial results for the customer, including a 25% reduction in the call-to-order process, a 70% increase in customer service response, and a 20% reduction in overall costs, maximizing their marketing ROI.

Basic Research

Rick Velasquez

CTO