Case Study: CoachEm enables self-serve multi-stakeholder selling with Journey.io

How to Enable Your Sales Champions with Journey.io

CoachEm, a company that provides an AI co-pilot system for performance coaching, faced the challenge of adapting to the modern B2B sales environment where prospects prefer self-guided research. Their champions needed to convince numerous stakeholders within an enterprise, but traditional methods lacked the real-time insights and interactive tools to facilitate this multi-person buying process without constant sales rep involvement. This is where the vendor, Journey, along with its SupaDemo integration, provided a solution.

Journey implemented its digital sales rooms, powered by SupaDemo for interactive product exploration, to create a personalized and self-paced buying experience. This solution provided user-level analytics on engagement and integrated with tools like Gong and Calendly. The result was an improved sales velocity and client retention, as prospects could explore the product deeply on their own terms before choosing to engage with a sales rep, effectively accommodating an enterprise sale with a product-led growth approach.

CoachEm

Colum Lundt

Chief Executive Officer