Case Study: FBD Hotels boosts mobile and out-of-hours bookings with Journey

FBD Hotels boosts mobile bookings to 55% with Journey

FBD Hotels, one of Ireland's leading hotel groups, faced the challenge of modernizing its digital experience to match its high-quality in-person offerings. With guest booking behavior evolving to be non-linear, mobile-first, and occurring outside traditional front desk hours, the group needed to create a connected, scalable ecommerce ecosystem. They partnered with vendor Journey to implement its performance platform, including an Ecommerce Platform and Experience Management System.

Journey implemented its performance platform across the FBD Hotels group, creating a seamless digital experience designed around real guest behavior. The solution reduced friction in the booking path and better merchandised spa treatments and packages. As a result, Journey helped FBD Hotels generate 44% of ecommerce revenue outside of 6pm to 8am, achieve a 55% mobile booking rate, and unlock a potential €30 in additional value per treatment.

FBD Hotels