Case Study: Virgin Money boosts awareness of M Plus account with Journey Further

Virgin Money drives 16K link clicks and 6.3M views with Journey Further

Virgin Money wanted to promote their M Plus current account to a younger demographic of Gen Z and Millennials. They partnered with the vendor Journey Further to address this marketing challenge.

Journey Further built an influencer activation, partnering with creators on TikTok and Instagram to produce authentic content. The campaign was amplified through Creator Licensing and included a call to action for viewers to search for "M Plus Account." This strategy delivered strong results for Virgin Money, including 6.3 million views and impressions, 16,000 link clicks, and an 87% click-through rate on the key search query.

Virgin Money