Case Study: TSB achieves 101% organic visibility growth with Journey Further

TSB grows non-brand organic search traffic 41.7% with Journey Further

The customer TSB, a UK bank, faced the challenge of increasing its organic search visibility and non-brand traffic in a declining market. They partnered with the vendor Journey Further to achieve this against larger competitors while adhering to a rigorous internal content review process that was slowing progress.

Journey Further implemented a streamlined SEO content delivery model to overcome bottlenecks. Their solution involved optimizing existing pages, creating new authority content aligned with Google's standards, and embedding within TSB's teams for faster collaboration. The results for TSB included a 101% year-over-year increase in organic visibility and a 41.7% growth in non-brand organic search traffic after optimizing 233 pages.

TSB