Case Study: St. Moriz achieves global brand awareness with Journey Further

St. Moriz boosts TikTok sales 952% with Journey Further

St. Moriz, a brand in the highly saturated self-tan market, faced the challenge of increasing global brand awareness to meet its growth goals. The brand needed a campaign to stand out from competitors and shake off the vanity stigma associated with its product while remaining engaging for its audience. To address this, they partnered with the vendor Journey Further.

Journey Further implemented an audience-first strategy centered around the 'Ready to Glow' proposition. The solution involved a creator and user-generated content campaign targeted at Gen Z and Millennials, amplified by paid social activity across multiple markets. The campaign achieved significant results, including an 86% increase in website traffic, a 122% click-through rate on Meta, and a 952% increase in TikTok sales.

St. Moriz