Case Study: Silver Cross boosts ROAS and engagement with Journey Further’s creator-led paid social strategy

Silver Cross boosts ROAS 118% with Journey Further

Silver Cross, a heritage British nursery brand, faced the challenge of building genuine trust with a new generation of parents. They needed to shift from traditional, brand-led advertising to become more discoverable and emotionally resonant. Journey Further used audience insight to reshape the brand's Paid Social strategy to meet this need.

Journey Further implemented a creator-led storytelling approach, deploying untagged UGC ads and influencer partnerships across Meta. This solution balanced authenticity with premium positioning. The results from January to August 2025 showed an engagement rate increase of 98%, a 118% uplift in ROAS, and a 29% reduction in CPA. This performance gave Silver Cross the confidence to scale investment by 25%, and the work was recognized as a runner-up at the 2025 Meta Agency Awards.

Silver Cross