Case Study: Prep Kitchen achieves 43% organic revenue growth with Journey Further

Prep Kitchen boosts organic revenue 43% with Journey Further

Prep Kitchen, an online meal prep and delivery service, faced the challenge of increasing its brand awareness and visibility within a highly competitive industry. They needed to stand out against established competitors, boost organic discovery online, and increase organic revenue. With no prior experience, they partnered with Journey Further to launch their first digital PR campaign with an initial target of 75 media placements.

Journey Further implemented a relevancy-led organic strategy using their proprietary technology, Salient, and a digital PR campaign that leveraged the client's in-house Nutritional Therapist for link-building and expert commentary. The results were extraordinary, exceeding all targets with 215 media placements and a 380% increase in relevancy for focus key terms. This effort drove a 43% year-over-year increase in organic revenue and a 53% uplift in organic traffic for Prep Kitchen, contributing to their recognition on The Sunday Times Hundred 2024 list.

Prep Kitchen