Case Study: oneworld boosts brand visibility and engagement with Journey Further

OneWorld drives 8.66M impressions with Journey Further

oneworld, a global airline alliance, sought to raise awareness and appeal to customers for its 25th anniversary. Their challenge was to target a diverse, premium demographic across multiple nationalities and languages with a unified message in a competitive travel market. They partnered with Journey Further to develop a digital marketing campaign.

Journey Further implemented a strategic multi-channel solution using out-of-home (OOH), social media, and podcast advertising. The campaign was tailored to key global hub airports, leveraging high-impact screen placements and programmatic buying for precise targeting. This approach delivered significant results, including 8.66 million impressions and a 23% increase in brand search, successfully elevating oneworld's value proposition to premium travellers.

OneWorld