Case Study: oneworld achieves greater brand awareness with Journey Further

Oneworld drives 8.66M impressions with Journey Further

oneworld, a global airline alliance, faced the challenge of raising awareness and appealing to customers for its 25th anniversary in a competitive travel market. Their goal was to be recognized and understood by a diverse, international demographic of premium travelers. They partnered with the vendor Journey Further to develop a strategic multi-channel digital marketing campaign.

Journey Further implemented a solution using an innovative blend of out-of-home (OOH), social media, and podcast advertising. They targeted key airport hubs and used bespoke real-time bidding and high-impact screen placements to reach business executives and frequent travelers with tailored messaging. This strategy, executed by Journey Further, drove significant results including 8.66 million impressions and achieved a 23% increase in brand search, successfully elevating oneworld's value proposition to premium travelers.

Oneworld®