Case Study: Marks and Spencer boosts organic visibility with Journey Further

Marks and Spencer boosts organic revenue 4.71% with Journey Further

Marks and Spencer faced the challenge of increasing the organic visibility of its key commercial search terms while also needing to efficiently execute tactical link building for overall organic growth. A significant internal hurdle was first establishing trust and building new workflows with senior stakeholders and various departments for this new focus area, which led to a nearly year-long onboarding process with their vendor, Journey Further.

Journey Further implemented a comprehensive digital PR and link-building strategy for Marks and Spencer, beginning with extensive stakeholder education. They deployed ongoing technical workstreams and PR campaigns that secured coverage in authoritative publications. By comparing targeted sections to a control group, Journey Further measured the strategy's success, showing the target group achieved approximately 2.71% higher relative growth in organic visits and 4.71% higher relative growth in organic revenue.

Marks and Spencer