Case Study: LUSSO achieves higher luxury search visibility with Journey Further

Lusso boosts organic web traffic 23% with Journey Further

Lusso, an online luxury homeware brand, faced the challenge of increasing its organic web traffic while maintaining its exclusive market positioning and credibility. They partnered with the vendor Journey Further to implement a bespoke Digital PR and SEO strategy focused on quality placements rather than volume.

Journey Further's solution for Lusso involved scrapping outdated KPIs to instead track relevancy, creating high-end content for targeted luxury publications, and building a reputation in the right media environments. This strategy successfully increased non-brand traffic by 53% and organic visibility by 60%. Journey Further helped Lusso build a bridge between being seen and being chosen to grow its revenue sustainably.

Lusso