Case Study: Lily’s Kitchen boosts brand awareness and revenue with Journey Further

Lily’s Kitchen boosts revenue 13% with Journey Further

Lily’s Kitchen, a natural premium pet food supplier, wanted to increase its brand awareness to grow its addressable audience ahead of the Black Friday retail event. The brand faced the challenge of operating in a broad and saturated market and had the specific goal of running its campaign without relying on media pixels for targeting, bidding, or measurement. They partnered with Journey Further to achieve this.

Journey Further implemented a fully integrated, data-led media campaign across online video, display, audio, and CTV. Using cookieless data sets and publisher first-party data for targeting, the campaign was optimized towards attention as a proxy for performance. The solution involved impactful, interactive creative aligned with the brand's ethical credentials. Journey Further's strategy drove a 13% year-on-year revenue increase, a 22% rise in new customer acquisition, and significant lifts in key brand metrics like purchase intent and unprompted awareness.

Lily’s Kitchen