Case Study: La Redoute boosts UK brand awareness with Journey Further

La Redoute lifts incremental revenue 7.2% with Journey Further

The French apparel and home decor retailer La Redoute faced a challenge with low brand awareness in the UK, particularly for its homeware range, and a perception as a discount brand. To reposition itself as a trusted design-led retailer, it partnered with Journey Further to execute its first UK brand campaign using digital out-of-home (DOOH) advertising.

Journey Further implemented a data-driven, audience-first DOOH campaign targeting specific consumer groups. Using programmatic placements and dynamic optimization, the campaign successfully reached millions of users and drove significant incremental revenue. The results for La Redoute included a 7.2% increase in incremental revenue, reaching 4.5 million unique users, and successfully beginning the brand's repositioning in the UK market.

La Redoute