Case Study: Inspired Taste boosts SEO visibility and brand awareness with Journey Further

Inspired Taste boosts SEO visibility with Journey Further and reaches 10.7M impressions

Inspired Taste, an online food blogging company, was struggling with low search rankings and website traffic despite following content best practices. They partnered with Journey Further to increase their SEO visibility and grow their brand awareness across email and social media channels. Journey Further used its proprietary Salient technology to conduct search research for the campaign.

Journey Further engineered a viral campaign by creating a job advertisement for 'dessert testers,' which was promoted on optimized landing pages and social channels. This strategy generated significant user-generated content and major media coverage, creating a brand halo effect. The results for Inspired Taste included 10.7 million impressions, a 79.2% topical relevance score for SEO queries, 3.7 thousand new email subscribers, and gains in social media followers.

Inspired Taste