Case Study: Gym King achieves 214% ROI growth with Journey Further

Gym King boosts ROI by 214% with Journey Further

Gym King, a UK lifestyle and gym wear clothing brand, came to Journey Further with the challenge of profitably growing its customer base. The brand was over-reliant on returning customers and faced diminishing returns on its Meta ad spend due to high media cost inflation, which limited its potential for growth.

Journey Further conducted an audience analysis that identified stay-at-home mums as Gym King's core customer. Using this insight, they diversified the brand's social media budget beyond Meta to include platforms like TikTok, which opened up a new audience. This multi-channel approach increased brand salience and allowed for more effective ad testing. As a result, Journey Further helped Gym King achieve a 214% ROI, triple the number of new customers from social, and reduce its cost per acquisition by 71%.

Gym King