Case Study: Gym King achieves 89% YoY revenue growth with Journey Further

Gym King boosts revenue 89% YoY with Journey Further

The customer, Gym King, a performance-led fitness apparel brand, faced the challenge of navigating a shift in consumer decision-making where traditional marketing funnels were becoming less reliable. They partnered with the vendor Journey Further to understand and improve the conditions that drive growth in this new, non-linear digital environment, moving beyond standard performance metrics.

Journey Further implemented a strategy focused on strengthening Gym King's discoverability using their proprietary Relative Discovery Score (RDS) framework. This involved a media strategy that expanded into new online and offline channels, including a heavyweight awareness campaign and the brand's first use of digital out-of-home (DOOH) advertising. The solution drove significant results: Gym King's revenue growth accelerated from 3% to 89% year-on-year within 60 days, and its share of search against competitors increased by 0.67%.

Gym King