Case Study: Ancile Insurance increases market share with Journey Further's data-driven TV, PPC and Paid Social strategy

Ancile Insurance boosts market share 1.4% with Journey Further

Ancile Insurance, operating under its Good To Go Insurance brand, was stuck in a growth plateau with low brand awareness in a saturated market dominated by large competitors. The company faced flattened demand and soaring PPC costs, presenting a challenge that required more than just improved paid media performance. They partnered with Journey Further to help carve out a larger market share.

Journey Further implemented a strategy using market research and audience deep dives, which led to a targeted TV advertising campaign to build awareness. They also restructured and optimized Ancile's PPC and Paid Social accounts, shifting bid strategies and leveraging Google's machine learning. As a result, Journey Further helped Ancile Insurance gain 1.4% market share, achieve a 54% year-on-year increase in social sales, and significantly improve other key metrics like brand impressions and ROAS.

Ancile Insurance