Case Study: Adobe Acrobat achieves stronger SEO authority and 20K+ additional site visits with Journey Further

Adobe Acrobat drives 20K+ additional site visits with Journey Further

Adobe Acrobat faced the challenge of reclaiming its competitive authority in a document management landscape crowded with free tools and challengers. The company needed to resonate with a new generation of users and secure the number one position for 155 high-priority keywords. To achieve this, they partnered with vendor Journey Further for a high-performing, quality authority-building PR strategy.

Journey Further implemented a multi-layered Digital PR and content strategy involving highly targeted micro-campaigns and strategic content deployment. This approach secured high-quality coverage in premium publications and built authoritative links. The results were exceptional, including a 741% year-over-year increase in coverage and $900K in media value. Journey Further's work drove over 20,000 additional site visits and successfully helped Adobe Acrobat reclaim its competitive edge.

Adobe Acrobat