Case Study: Adobe Acrobat achieves higher search visibility and 20K+ site visits with Journey Further

Adobe Acrobat drives 20K+ additional site visits with Journey Further

Adobe Acrobat faced the challenge of reclaiming its competitive authority in a landscape crowded with PDF tool challengers and free web-based alternatives. They partnered with Journey Further to implement a high-performing, quality-driven digital PR and authority-building strategy to secure the top position for high-priority keywords and resonate with a new generation of users.

Journey Further executed a multi-layered strategy involving targeted micro-campaigns and the creation of relevant content, which was then promoted through authoritative media outreach. This solution secured high-quality coverage in premium publications and drove significant results, including a 741% year-over-year increase in coverage and over $900K in media value. The campaign also generated 57 high-quality citations and links, driving over 20,000 additional site visits for Adobe Acrobat.

Adobe Acrobat