Case Study: Zanthion achieves greater visibility and thought leadership with JoTo PR

Zanthion earns 24 placements and 11.8 million potential views with JoTo PR

Zanthion, a digital healthcare company specializing in AI and sensor-based products for senior safety, faced the challenge of standing out in a crowded market. Despite having innovative fall and injury protection technology, the company lacked visibility and an established reputation as an advocate for senior citizens. To increase awareness, Zanthion partnered with the vendor JoTo PR for a targeted media relations campaign.

JoTo PR implemented a solution that secured 24 media placements in targeted publications and podcasts, generating over 11.8 million potential views. This exposure established Zanthion's founder as a thought leader and validated their technology, reaching an estimated 293,000 targeted decision-makers. The CEO affirmed that JoTo PR delivered outstanding quality service and terrific media relations, which helped transform Zanthion from an unknown entity into a relied-upon name in its market.

Zanthion