Case Study: Trace3 boosts AI brand awareness and trust with JoTo PR

Trace3 boosts AI brand awareness in 3 months with JoTo PR

Trace3, a transformative IT authority, sought to differentiate its share of voice and reestablish its brand as a credible leader in AI amidst a crowded field of influencers. They partnered with the public relations firm JoTo PR to achieve this through strategic media engagement.

JoTo PR implemented a solution that combined media relations with a notable sports partnership with the Detroit Lions to build trust and awareness. The results included significant media coverage across various outlets and substantial exposure valued at over $400,900 in equivalent paid advertising, all within a short three-month campaign, successfully strengthening Trace3's position as a trusted leader.

Trace3