Case Study: Technologent boosts brand visibility and website traffic with JoTo PR

Technologent increases website traffic 266% in 8 months with JoTo PR

Technologent, an IT solutions provider, faced the challenge of helping businesses rapidly adapt to remote workforces during the COVID-19 pandemic, a shift that created significant logistical and cybersecurity vulnerabilities. They partnered with JoTo PR to communicate their expertise and thought leadership in IT infrastructure and security to a broad audience of decision-makers.

JoTo PR executed a highly focused media campaign that secured 29 placements for Technologent in targeted business and IT publications, generating an estimated 16.3 million views from their target audience. The strategy included positioning Technologent's executives as thought leaders through articles, a Reddit "Ask Me Anything" session, and radio interviews. This exposure increased website traffic by 266% in eight months and helped Technologent achieve its highest number of new clients in company history in 2021.

Technologent