Case Study: ScaleFlux boosts computational storage awareness with JoTo PR

ScaleFlux earns 72 media placements and 17.6M views with JoTo PR

ScaleFlux, a leader in computational storage, faced challenges including market misconceptions about the complexity of its technology, low awareness of its benefits for AI and big data, and the need to promote sustainable IT practices. The company partnered with JoTo PR to launch a strategic campaign to reframe these conversations and position its new product lines.

JoTo PR executed a targeted media strategy that successfully positioned ScaleFlux as an industry thought leader. The results included 72 media placements reaching over 17 million unique viewers, successfully shifting industry narratives, and driving market differentiation for ScaleFlux's SSD products.

ScaleFlux