Case Study: Roadmaster Drivers School boosts awareness and lead generation with JoTo PR

Roadmaster Drivers School earns 29 placements and nearly 27 million potential views with JoTo PR

Roadmaster Drivers School, a commercial driver's license (CDL) training center, faced the challenge of raising awareness for its new schools and its solution to high unemployment during the COVID-19 pandemic, a time when mandated facility closures and safety measures hindered its operations. The company partnered with JoTo PR to gain media exposure in key markets.

JoTo PR executed a targeted media campaign that secured 29 placements in business and trucking publications, resulting in nearly 27 million potential views. This exposure, which included interviews with the company's president in local and industry media, helped Roadmaster promote its training programs as a viable career path. The campaign successfully reached an estimated 673,000 potential CDL candidates and heightened awareness of the schools in their regional areas.

Roadmaster Drivers School