Case Study: Quadrant Information Services boosts media exposure and industry credibility with JoTo PR

Quadrant Information Services earns 85 placements in 2 years with JoTo PR

Quadrant Information Services, a provider of pricing analytics for the property and casualty insurance industry, faced a significant challenge with a virtually nonexistent online and public relations presence. This lack of visibility led to market confusion, where its flagship product, MapPro7, was perceived as similar to a competitor's offering, resulting in client losses. To address this, Quadrant enlisted the services of JoTo PR to establish its reputation and differentiate its products.

JoTo PR implemented a targeted media campaign that emphasized Quadrant's industry differentiators, such as its client-focused service and technological expertise. The solution resulted in 85 media placements over two years, including features in major outlets like USA Today and Thomson Reuters, achieving over 212 million potential views. This effort successfully positioned Quadrant as an industry thought leader, generated awareness among C-level executives, and attracted new clients who became aware of the company's superior software solutions.

Quadrant Information Services