JoTo PR
52 Case Studies
A JoTo PR Case Study
Payscout, a global payment processing provider, faced the challenge of being an anonymous player in a competitive fintech market. They needed to build a recognized global brand identity and connect with millennial entrepreneurs. To overcome this, they engaged JoTo PR for a public relations campaign to increase their media exposure and industry credibility.
JoTo PR implemented a relentless media campaign that consistently placed Payscout in key publications. This strategy generated significant third-party credibility, which helped Payscout sign large clients and expand faster. The results were substantial, including a 1,078% three-year growth rate, ranking on the Inc. 5000 list, securing a partnership with Alibaba, and adding 1,000 new merchant accounts.