Case Study: Open Dealer Exchange achieves major banking attention and NADA appointments with JoTo PR

Open Dealer Exchange books meetings with 5 major banks in 1 month with JoTo PR

Open Dealer Exchange (ODE), a company providing eContracting technology for automotive finance, faced the challenge of breaking into a competitive market dominated by larger players. Despite having a product, The Digital Deal®, designed to streamline the auto-buying process, ODE was relatively unknown and needed to secure meetings with five major U.S. banks ahead of a key tradeshow. They engaged the vendor JoTo PR for assistance.

JoTo PR implemented an aggressive, one-month media blitz utilizing press releases and targeted pitches to IT, banking, and automotive finance publications. This strategy successfully generated significant publicity for ODE. The results were immediate, leading to several media interviews and, most importantly, securing appointments with all five of the targeted banking institutions at the tradeshow, which was an unprecedented outcome for the client.

Open Dealer Exchange