Case Study: MTech Mobility boosts restaurant tech visibility with JOTO PR

MTech Mobility secures 5 media placements in 30 days with JoTo PR

MTech Mobility, a provider of enterprise mobility solutions, faced the challenge of launching its new TouchTab product for the restaurant industry into an oversaturated market. Competing against vendors with louder voices and deeper pockets, they needed to cut through the noise and avoid being perceived as just another point-of-sale system to skeptical, cost-conscious decision-makers.

JoTo PR implemented a disruptive Blitz Campaign that reframed the product's messaging around solving key industry pain points like labor shortages and operational chaos. This strategy secured five media placements in top-tier outlets, resulting in over 303,800 in audience reach and an earned media value of $346,010. The client, MTech Mobility, reported a 10X return on ad spend from the PR efforts alone, successfully establishing TouchTab as a major category contender.

MTech Mobility