Case Study: me&u boosts U.S. brand visibility with JoTo PR

me&u earns 63 media placements in 11 months with JoTo PR

me&u, a leading global order and pay platform for the hospitality industry, faced the challenge of introducing its innovative, contactless technology to the US market. As a foreign brand, it needed to build its reputation and overcome post-pandemic industry hesitations around staffing shortages, new technology training, and operational changes. JoTo PR was engaged to help build brand visibility and achieve these business objectives.

JoTo PR executed a media outreach campaign that crafted compelling messages around me&u’s technology as a direct solution to industry pain points. The campaign resulted in 63 editorial pieces published in 11 months, including high-tier media placements, generating over 1 billion unique views. This successfully elevated me&u from an entry-level position to a brand with significant market share and voice.

me&u