Case Study: KnowBe4 builds credibility and earns major media coverage with JoTo PR

KnowBe4 earns 30 media stories in its first year with JoTo PR

KnowBe4, a startup IT security company founded by Stu Sjouwerman, faced the challenge of building credibility and trust quickly within the competitive security industry. To overcome this, they partnered with vendor JoTo PR to implement a public relations strategy.

JoTo PR created an annual media strategy targeting industry-specific and popular publications. This solution successfully generated 30 media stories in the first year, including features in major outlets like The Wall Street Journal, CNN, and Bloomberg. This publicity helped establish KnowBe4 as a major contender in its sector, contributing to a growing client base and widespread industry recognition.

KnowBe4