Case Study: InfoBionic achieves greater media visibility and industry authority with JoTo PR

InfoBionic earns 50+ placements and 24 million potential views with JoTo PR

InfoBionic, a digital health company, faced the challenge of introducing its innovative MoMe® Kardia cardiac monitoring device against the dominant, well-known Holter monitor. Physicians were unaware of the new technology's vastly superior capabilities. The company needed to build its reputation and educate its target audience, requiring a strategic public relations effort provided by vendor JoTo PR.

JoTo PR implemented a multipronged media and social campaign to establish InfoBionic's CEO as a thought leader and generate targeted exposure. The results included over 50 media placements and an estimated 600,000 views among targeted decision-makers. This effort successfully transformed the company's influence, with the media now seeking the CEO's expertise and solidifying InfoBionic's position as an important industry player.

InfoBionic