Case Study: Florida Gulfcoast Commercial Association of Realtors achieves greater awareness and credibility with JoTo PR

Florida Gulfcoast Commercial Association of Realtors earns 26 media placements in 9 months with JoTo PR

The Florida Gulfcoast Commercial Association of Realtors (FGCAR), a commercial real estate organization in the Tampa Bay region, faced a significant challenge as it was largely unknown to local real estate professionals and municipal planners. This lack of awareness led to market confusion, with residential brokers sometimes acting without proper commercial credentials and municipalities misunderstanding their own roles, causing transaction delays. To address this, FGCAR engaged JoTo PR to build its credibility and visibility.

JoTo PR implemented a targeted media relations campaign to position the FGCAR's president as an industry authority. The solution secured 26 media placements in outlets ranging from industry-specific publications to major platforms like Bloomberg, generating over 5.6 million potential views. This exposure successfully established the FGCAR as a trusted resource, dramatically improving its search engine results and reaching an estimated 141,490 targeted decision-makers.

Florida Gulfcoast Commercial Association of Realtors