Case Study: First Ascent Biomedical achieves 123 media placements and $6.79 million in publicity value with JoTo PR

First Ascent Biomedical earns 123 media placements and $6.79M in publicity value with JoTo PR

First Ascent Biomedical, a functional precision oncology company, faced a challenge of low visibility and understanding for its emerging field and its xDRIVE® decision-support platform. While the science was powerful, much of the public conversation around precision oncology was centered solely on genomics, and the company needed to explain its complementary approach without diminishing the role of genomics or being seen as just another diagnostic test. JoTo PR was engaged to translate this complex science into accessible narratives.

The solution implemented by JoTo PR was a media relations campaign that crafted clear narratives around defining functional precision oncology, connecting AI to living biology, and amplifying the founder's deeply personal mission. This strategy generated 123 media placements, including features on Yahoo! News and CBS Atlanta, which reached a potential audience of 3.88 billion and delivered $6.79 million in documented publicity value, successfully moving First Ascent's story into mainstream and industry conversations.

First Ascent Biomedical