Case Study: Dr. Robert L. Drapkin achieves massive media exposure and thought leadership with JoTo PR

Dr. Robert L. Drapkin earns 49 placements in 19 months with JoTo PR

Dr. Robert L. Drapkin, an oncologist and health authority, faced the challenge of combating widespread misinformation about diet and exercise for the elderly and middle-aged population. Inherited poor lifestyle habits and a proliferation of myths were contributing to increased disease rates. He partnered with JoTo PR Disruptors to establish himself as a credible thought leader to address this issue.

JoTo PR implemented a targeted media campaign that leveraged Dr. Drapkin's expertise, securing 49 placements in medical, health, and lifestyle publications. This resulted in an estimated 8.75 million views from his target audience, with features on major outlets like Yahoo! Finance. The campaign successfully positioned Dr. Drapkin as the go-to expert in men's health and fitness for these age groups, exponentially increasing his media exposure and achieving his goals.

Dr. Robert L. Drapkin