JoTo PR
52 Case Studies
A JoTo PR Case Study
Consumer Energy Solutions (CES), a major energy consulting company, was challenged with gaining visibility and attracting commercial clients in a highly competitive industry dominated by large players. To address this, they engaged the PR services of vendor JoTo PR to run a campaign focused on promoting energy efficiency and launching a new affiliate program.
JoTo PR implemented a public relations campaign that successfully secured consistent media coverage for CES, averaging 1.5 placements per month. This resulted in over 4.7 million unique views and valuable website backlinks. The CEO credited JoTo's work for directly contributing to the launch of a new LED lighting department, generating over a million dollars in potential sales, and helping CES achieve its highest income month in 18 years. The vendor's efforts also amplified the company's community initiatives, further enhancing its reputation.