Case Study: Condusiv Technologies achieves greater media visibility with JoTo PR

Condusiv Technologies earns 125+ media placements with JoTo PR

Condusiv Technologies, a leader in software-only storage performance solutions, faced the challenge of being perceived primarily as a defragmentation company despite having a broader product suite. They needed to break through a market where C-suite executives believed hardware upgrades were the only solution for data management, in order to educate them on their more pragmatic software-based approach and expand into new markets targeting IT staffs reporting to CFOs.

JoTo PR implemented a multifaceted media campaign involving aggressive outreach to both industry-specific and high-tier popular media outlets to position Condusiv as an authority. The results were over 125 targeted media placements, generating an estimated 11 million views from decision-makers. This significantly increased awareness of Condusiv's expertise beyond defragmentation, establishing them as foremost experts in application and storage performance.

Condusiv Technologies